Jologs ka!... Jologs Ako!... Jologs Tayong Lahat!...
So goes the soundtrack for GMA-7's newest reality show Jolog's Guide aired on Sunday primetime. Lucky to have a few minutes for viewing, I sat in front of the boobtube to see for myself the initial episode of the show. I found it funny, ridiculous and all together frightening. It is a breakthrough show, I must say. It made me laugh, cry, roll in pain, curse in anger, blush red in shame and wish I could just die. Evaporate myself.
I first heard of the word jologs
in a family gathering from my eight-year old cousin who was teasing a boy from the other block and calling him names. I begged for his attention and verified the word he had just said. Asked to define the term, my cousin said jologs
means ugly, cheap or batang squatter
. I consulted Wikipedia and to my surprise, a third grader actually gave me a good if not at all precise definition.
is a word that originated from a pinoy discotheque with French-sounding name Jaloux, operating up till the middle of 1990s in Quezon City, Philippines. Fun loving creekside slum boys with an eye to enter the discotheque (prohibitive prices and burly bouncers notwithstanding) seemed incapable of pronouncing 'jaloux' as [ja-'lou], the supposedly correct pronunciation. Undaunted, these economically disadvantaged hip-hop-wannabes took to saying "Ja-lux tayo!" (trans., "What say we check out Jaloux!"). Some well-off kids, coÃ±o boys and girls that frequented the club circa 1994, start making fun of the wannabes for hanging their ignorance out quite like the oversized hip-hop belts that hang from their narrow waists. "Mga 'jalux' yang mga yan," ("Them's 'jalux' boys, them is â€“"). Over time and repeated use by different kinds of people this 'jalux' evolved into the 'jologs' commonly heard today.
Any person deemed to be acting, exhibiting behaviours, in a manner similar to the commonly observed behaviour of slum teenagers is a jologs
. In Philippine fashion, the word is used to exact a term that means gaudy, unelegant, without refinement in taste, thus the birth of jologs
getups and accessories.
Related terms like jumulogs
(to be a jackass), jinologs
(to play pranks or joke on someone) and jologin
(to be backstabbed) have evolved from the term through its daily usage.
The Filipinos' sense of fun and making fun of one's self is unmatched anywhere in the world. The jologs phenomena
is a new sub-culture which could have probably emanated from the Filipino's escapist attitude to laugh, and not to think of solutions, about societal problems. The scary part is, the jologs
have found a way to institutionalize this attitude problem and worse, just laugh about it.
It's a jologs
country afterall, or so they claim. Reality is, most of us Filipinos can hardly afford to treat our selves for a gimmick or nightout. Most of us Filipinos, though raised and educated in a public school system that treats English as a tool subject, have teachers that are less proficient in the English language causing a down slide in the current and future statistics of good English speakers and writers. Most Filipinos' purchasing power are way below the extra income that other nationalities can actually spend for the trendiest and high-quality fashion. Most Filipinos don't have the opportunity to engage them selves in activities that emphasize and develop refinement in conduct and speech.
Who's to blame? Erap, for having been catapulted to a jologs
presidency? Gloria for jologin
us Filipinos to a rule that is marked by dishonesty and dirty tactics? Ethel Booba, et.al. for the jologs
show? GMA-7 for ruling the ratings through shows like this one? ABS-CBN for encouraging and producing shows that are entirely kajologan
I cannot pass the buck and point my finger to any one or to any group. Neither would I subscribe to the idea that I am part of this jologs
country. What's clear though is most Filipinos have treated the jologs
phenomena as another way to warp themselves from the desperate situation the country is facing. My analysis is, the jologs culture is a manifestation that most Filipinos have come to accept the ugly face of poverty and have made them selves a part of the problem rather than being proactive agents to think of solutions to the ills of the society.
To put in a happy picture in the midst of an all-time high poverty rate, is foolishness enough. To accept this reality and just laugh about it, is doubling stupidity. To make a TV show out of the problem is I guess testing the wits of many, including mine and yours. Jologs